The game has changed, while the core goals of making money, saving money, building brands and winning will never change, how an organization gets there is a whole new ballgame. In this digital age where content is king, being able to command that content and utilize digital assets to create ROI and a competitive advantage is mission critical to success on and off the field.
Professional and College Sports Teams, Leagues and Associations of all sizes have an opportunity to monetize their current and historical assets like never before and re-invent their business. It all starts with developing a multi-platform Content and Production Asset Management strategy.
How many of these questions can you answer?
- Do you know the condition of your game tapes, interview tapes, historic event tapes and have you started a process to preserve these assets?
- Could you easily find and re-use specific plays and interviews from these tapes on all traditional and mobile platforms?
- What are your biggest challenges in production and distribution?
- Does your sports operations staff and scouting group have access to all digital material owned by the organization?
- Does your marketing and sales departments have on-line, immediate access to digital materials?
- How do you manage handling multiple formats in production or in handling internal/external requests?
- Do you efficiently utilize material across platforms; is there a single point of ingest?
- What happens to your assets after they’re created? Do they get logged and how is that log preserved? Is it anyone’s job to make sure it happens?
- Does the team and venue have separate unconnected production facilities?
- Do you have a migration plan for SD and other outdated formats?
- Can you share footage on desktops across the organization?
- How often do production people need access to the same asset and how do you handle?
- How much staff time is spent in tedious tasks of finding or retrieving and fulfilling request for digital or analog assets?
A well-constructed multi-platform content strategy and production asset management strategy (PAM) can answer these questions and provide the core building block to your success.
The infrastructure provides tools to create a centralized efficient digital work flow, enables real time collaboration and coordination throughout the organization, creating more efficient use of staff with less time spent searching for materials. The system will create additional programming capabilities driving new revenue streams, branding opportunities and interactive in-stadium fan interactive elements. It significantly increases the organizations ability to reach fans, staff and business partners on any platform, anywhere, anytime on any screen.
For a competitive advantage, it also enables management to provide the coaching staff and players with the latest tools and innovations for video capture and display in the locker rooms, coaches offices, team meeting rooms/theatres, family lounges and with minor league and remote scouting operations.
As a content strategist, executive producer for live games and feature programs, and production asset management specialist, I can help answer these questions and reinvent your media operations With an extensive professional network, I’m vendor agnostic and will always be working in your best interest to help design scalable systems for the long term.